In this funny and touching observational documentary, a homegrown collective in a small Greek farming village exports honey and tomato products all over the world. Run mostly by older women, everything is done by hand: tilling fields, picking tomatoes, canning and even affixing labels. One of their little-known secrets? Play classical music for the tomatoes to help them grow. When Alexander takes his 80-year-old aunt and two of the other women to Belgium to offer their products to high-end natural food stores, the grocers unexpectedly confront them: Can they use quinoa in their stuffed tomatoes instead of rice? What varietal of tomatoes do they grow? Why aren’t there pictures on the label? They return to Greece determined to devise products trendy enough to compete in the modern world of commercialized organics.

In competition for the FIPRESCI Prize