News in 2013

Mercedes Benz Returns as the Official Vehicle
12/27/2013
2014 Palm Springs International Film Festival
2014 Palm Springs International Film Festival

DRIVING A DECADE OF SUPPORT... MERCEDES-BENZ
CELEBRATES 10th YEAR AS SPONSOR OF
PALM SPRINGS INTERNATIONAL FILM FESTIVAL


Luxury Auto Brand to Transport Gala Honorees Including Sandra Bullock, Bruce Dern, Tom Hanks, Matthew McConaughey, Steve McQueen, Julia Roberts & Meryl Streep


Palm Springs, CA (December 26, 2013) – For the 10th consecutive year, Mercedes-Benz returns as the official vehicle of the 25th annual Palm Springs International Film Festival and Awards Gala.  The luxury auto brand will display its products throughout the festival and will provide transportation for VIP and celebrity guests.  The Festival will be held January 3-13, 2014.


“We’re excited to welcome back Mercedes-Benz for a 10th consecutive year,” said Festival Chairman Harold Matzner.  “This is a great partnership for our festival and we look forward to working with them for many years to come.”


Mercedes-Benz is proud to return for the 10th year as the official vehicle for the Palm Springs International Film Festival,” said Bob Yeatman, regional general manager for Mercedes-Benz.  “The festival is a great opportunity to honor Hollywood’s elite talent and exceptional films, while highlighting our own icon – the all-new 2014 S-Class.”


Mercedes-Benz transports the celebrity guests attending the Festival’s Awards Gala at the Palm Springs Convention Center on Saturday, January 4, which is presented by Cartier and hosted by Mary Hart.  This year’s Awards Gala will honor Sandra Bullock, Bruce Dern, Tom Hanks, Matthew McConaughey, Steve McQueen, Thomas Newman, Lupita Nyong’o, Julia Roberts, Meryl Streep and the cast of American Hustle - Amy Adams, Christian Bale, Bradley Cooper, Jennifer Lawrence and Jeremy Renner.


In addition to its participation as a major sponsor of the Awards Gala, the automaker will present the Mercedes-Benz Audience Award for Best Narrative Feature, which is selected by the festival audience for the best feature film in the festival.  It also sponsors the festival’s Cine Latino series.


About The Palm Springs International Film Festival
The Palm Springs International Film Festival (PSIFF) is one of the largest film festivals in North America, welcoming 135,000 attendees annually for its lineup of new and celebrated international features and documentaries.  The Festival is also known for its annual Black Tie Awards Gala, honoring the best achievements of the filmic year by a celebrated list of talents who, in recent years, have included Ben Affleck, Javier Bardem, Cate Blanchett, Danny Boyle, Bradley Cooper, George Clooney, Daniel Day-Lewis, Leonardo DiCaprio, Clint Eastwood, Ron Howard, Helen Mirren, Sean Penn, Brad Pitt, Natalie Portman, Charlize Theron and Kate Winslet.


The Awards Gala of the 25th annual Palm Springs International Film Festival is presented by Cartier and sponsored by Mercedes Benz and Entertainment Tonight. The City of Palm Springs is the Title Sponsor of the Film Festival. Presenting Sponsors are Wells Fargo, The Desert Sun and Spencer’s. Major sponsors are AARP, Agua Caliente Band of Cahuilla Indians, Wessman Development, Bank of America, Wintec, Regal Entertainment Group, Windermere Real Estate, Eisenhower Medical Center, Guthy-Renker, Integrated Wealth Management, VisitGreaterPalmSprings.com, Ocean Properties, Panavision, Chihuly and Telefilm Canada.


For more information, call 760-322-2930 or 800-898-7256 or visit www.psfilmfest.org.


About Mercedes-Benz USA
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States.  MBUSA offers drivers the most diverse line-up in the luxury segment with 13 model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class and the SLS AMG GT.  


MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans, and smart products in the U.S.  More information on MBUSA and its products can be found at www.mbusa.com, www.mbsprinterusa.com and www.smartusa.com.


Accredited journalists can visit our media site at www.media.mbusa.com.  


Contacts
Steven Wilson / Lauren Peteroy
B|W|R Public Relations
212-901-3920
steven.wilson@bwr-pr.com / lauren.peteroy@bwr-pr.com


David Lee
Palm Springs International Film Festival
760.322.2930
david@psfilmfest.org