News in 2007

Cartier to Sponsor Palm Springs International Film Festival Awards Gala
12/12/2007
2008 Palm Springs International Film Festival
Palm Springs, CA— The 19th Annual Palm Springs International Film Festival (PSIFF) announced today that starting this year Cartier, the international luxury goods company, will be the presenting sponsor of the Palm Springs International Film Festival Awards Gala for the next two years. The Awards Gala will be held on Saturday, January 5, 2008 at the Palm Springs Convention Center hosted by “Entertainment Tonight’s” Mary Hart.

The Palm Springs International Film Festival Awards Gala honors individuals in the entertainment industry with several prestigious awards for acting, director, achievement in film scoring and life achievement. Celebrating this year’s honorees, Cartier Pages will be wearing their signature Cartier red jackets and bell caps to greet guests upon their arrival and present awards to the honorees. In addition, Cartier will present special gifts for each honoree at the Film Festival’s Awards Gala.

Festival Chairman Earl Greenburg commented, “Cartier is one of the prominent luxury brands in the world and we are honored to have them come on board as our presenting sponsor of the Festival’s Award Gala.

Frédéric de Narp, president and CEO of Cartier, North America, expressed his company's sentiments in regards to the Gala saying, “Cartier has a long-standing legacy with Hollywood and considers the support of important cultural organizations as the Palm Springs International Film Festival Awards one of its great pleasures. We share with them a love of and commitment to the arts and the contributions they make to our lives. It is for us an honor to congratulate this year's honorees for their outstanding achievements.”

This year the Festival will honor Juno with the Chairman’s Vanguard Award, Hairspray with the Ensemble Performance Award, Sean Penn with Director of the Year, Daniel Day-Lewis and Halle Berry with the Desert Palm Achievement Awards, Jerry Weintraub with the SAG Foundation Patron of the Arts Award, Marion Cotillard with the Breakthrough Performance Award and Emile Hirsch and Nikki Blonsky with the Rising Star Awards.

Cartier, one of the world’s leading luxury goods companies, designs, manufactures and distributes all of Cartier's products. The company markets a broad range of luxury products including jewelry, watches, eyewear, fragrance, writing instruments, lighters, leather goods and scarves. In North America, there are 35 stores, including two in Canada. Founded in 1847, the House of Cartier has long been identified with quality, prestige and history and has served as crown jeweler to 19 royal houses.

Founded in 1990 by then Mayor Sonny Bono, the PSIFF is one of the largest film festivals in North America. The Festival has an attractive film sales and distribution record and is seen by American distributors as one of the best Academy Award campaign marketing tools. The Festival also features cultural events, filmmaker tributes, industry seminars and an annual black-tie gala award presentation.

Renewing their support of this year’s Festival is Title Sponsor, The City of Palm Springs and Presenting Sponsors, Spencer’s Restaurant, The Desert Sun, the City of Indian Wells, the Agua Caliente Band of Cahuilla Indians, Entertainment Tonight and Wessman Development. Producing sponsors include Mercedes-Benz, the Official Vehicle of the Festival, Integrated Wealth Management, Bank of America, Regal Entertainment, Ciroc/Don Julio/Johnnie Walker and Wells Fargo.

The 19th annual Palm Springs International Film Festival, scheduled from January 3-14, 2008, will feature a line up of more than 230 films from 65 countries, seminars, special events and Gala receptions. For additional information call 760-322-2930 or 800-898-7256 or www.psfilmfest.org.








Contact:
Steven Wilson / Ron Hofmann
BWR Public Relations
(310) 550-7776
swilson@bwr-la.com / rhofmann@bwr-la.com

David Lee
Palm Springs International Film Society
(760) 322-2930
david@psfilmfest.org